… who understand IoT (Internet-of-Things) beyond technology and want to solve the current industry shortcomings by innovating the Go-To-Market model
If you agree that the time for making pilot projects to test the technology or consumer interest is in the past, and that we instead must focus on learning how to sell and use smart home/IoT solutions to engage consumers, you should definitely get in contact (see below).
Smart home technology has failed to engage consumers for three decades! Why should it be different with (consumer) IoT? IoT is just a modern term for ‘smart home’, so unless we change something else in the equation, we shouldn’t expect different results.
Why has it failed? Because only 16% of people are tech-savvy Early Adaptors. It means that the rest of us – the majority of consumers – are not actively looking for smart home or IoT products, but the smart home industry keeps throwing conventional tech products and gadgets in our faces, expecting this or that new feature to make the difference.